Long Island Bed Bug Inspections – An SEO Case Study

What they hired us for:

  • One-week SEO intensive paired with a Local SEO Boost.

Their problem

Long Island Bed Bug Inspections, a specialized pest control service, had a common issue—an expertly designed website that lacked foundational SEO. This caused them to rely heavily on increasingly expensive paid ads, and they wanted a more sustainable way to attract new clients. Their previous strategy was becoming unsustainable. So, they decided to try SEO for a more evergreen approach to customer acquisition without the ever-climbing costs.

Our solution

We began with a comprehensive website audit to evaluate their local presence, technical SEO, and on-page SEO. Our strategy was clear-cut and effective:

  • On-Page optimization: Updated and optimized metadata for all pages, fixed the sitemap and robots.txt files, improved internal linking, and optimized the site’s mobile version to enhance load speed.
  • Content optimization: We adjusted the blog and main page titles to be more local-focused, ensuring the site better catered to local search intent.
  • Technical improvements: Added alt attributes to all images and minimized CSS and Javascript files for better site performance.
  • Local SEO: Ensured NAP (Name, Address, Phone) consistency across the web and updated listings in major directories to boost local visibility.

The results

After six months, the results spoke for themselves:

  • 14% Boost in overall site health
  • 42% Increase in organic traffic
  • 43% Growth in organic keywords
  • 32% More top 10 rankings
  • 71% Surge in SERP Feature appearances
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