What they hired us for:
- One-week SEO intensive paired with a Local SEO Boost.
Their problem
Long Island Bed Bug Inspections, a specialized pest control service, had a common issue—an expertly designed website that lacked foundational SEO. This caused them to rely heavily on increasingly expensive paid ads, and they wanted a more sustainable way to attract new clients. Their previous strategy was becoming unsustainable. So, they decided to try SEO for a more evergreen approach to customer acquisition without the ever-climbing costs.
Our solution
We began with a comprehensive website audit to evaluate their local presence, technical SEO, and on-page SEO. Our strategy was clear-cut and effective:
- On-Page optimization: Updated and optimized metadata for all pages, fixed the sitemap and robots.txt files, improved internal linking, and optimized the site’s mobile version to enhance load speed.
- Content optimization: We adjusted the blog and main page titles to be more local-focused, ensuring the site better catered to local search intent.
- Technical improvements: Added alt attributes to all images and minimized CSS and Javascript files for better site performance.
- Local SEO: Ensured NAP (Name, Address, Phone) consistency across the web and updated listings in major directories to boost local visibility.
The results
After six months, the results spoke for themselves:
- 14% Boost in overall site health
- 42% Increase in organic traffic
- 43% Growth in organic keywords
- 32% More top 10 rankings
- 71% Surge in SERP Feature appearances
