What they hired us for:
- SEO retainer
- Blogging
Their problem
Lighthouse Recovery Institute, a local rehab center, found itself in a tough spot. After a website redesign, Google’s algorithm updates hit hard, causing the site to lose credibility and nearly all traffic overnight. The owner attempted to fix this by posting personal blogs, but without a clear strategy or professional tone, the effort didn’t yield results. The site was never built with SEO in mind, and they honestly didn’t know where to start looking.
Our solution
We approached the challenge with our trademark precision and expertise, starting with a thorough SEO audit to diagnose the underlying issues. Here’s how we turned things around:
- Technical SEO: The audit revealed numerous technical errors, which we promptly addressed to stabilize the site. From optimizing for mobile-first to minimizing CSS files and fixing missing alt tags, broken links, and sitemap issues.
- Content strategy: We developed a research-based content strategy that aligned with business goals, competitive analysis, and user intent. This included a targeted hashtag strategy to improve search visibility.
- Content overhaul: Recognizing the importance of a clear direction, we crafted a research-driven content strategy. We didn’t just tweak a few posts—we meticulously sifted through over 500 blog entries, archiving what was outdated, optimizing what had potential, and creating new content where it was missing.
- New site structure: We also restructured the site to clearly highlight their services, particularly in disorder-related areas, to establish their authority.
- Local SEO: We ensured NAP consistency across the board, optimized key directories, updated their Google My Business profile, created targeted local pages, and infused their blogs with local guides to boost visibility in relevant searches.
The results
Our comprehensive approach delivered results that far exceeded expectations in the first six months:
- 256% Increase in organic keywords
- 130% Surge in traffic
- 35% Improvement in site health
- 79% Increase in top 10 rankings
By the end of our 2-year partnership, the results were even more striking:
- 655% Growth in organic keywords
- 1809% Traffic increase
- 332 Top 3 rankings
