Having a high-converting landing page template in your arsenal is a given for all of our clients. While we often create tailored landing pages for specific programs and sales, we love to give them the option to whip out a fool-proof landing page without feeling overwhelmed.
Don’t believe us?
Well, think of this as our mini-coaching session. We’ll guide you through exactly what you need to set up a landing page that converts without the headache.
And here’s the best part: once you’ve got this template in your back pocket, you can rinse and repeat. Need to launch a new promotion? Boom! You’ve already got the foundation set.
Define your goal and audience (5 minutes)
Before we dive into building your landing page, let’s be crystal clear on one thing: what do you want your visitors to do?
Are you trying to get more sign-ups for a webinar? Maybe you want visitors to buy your best-selling product or book a consultation. Whatever it is, we need to be specific.
Now, think about who you’re talking to. If you’re a service provider, you might be targeting someone who’s looking for guidance, whether it’s business coaching, fitness plans, or something else. For eCommerce brands, you’re likely talking to shoppers looking for the perfect holiday gift or someone ready to take advantage of a limited-time offer.
Action step:
Write down your goal in one sentence. Keep it simple. For example:
- Service Providers: “I want visitors to schedule a free discovery call.”
- eCommerce Brands: “I want visitors to purchase my holiday gift bundle.”
Choose a clean, conversion-focused layout (10 minutes)
Here’s a little secret about landing pages: the design doesn’t need to be fancy, it just needs to be effective. In fact, simpler is better when it comes to conversions.
Think of your layout as the stage and your CTA (call to action) as the spotlight. Everything should guide your visitor toward that CTA, whether it’s signing up, booking a call, or purchasing a product.
For Service Providers:
Go for a layout that showcases your offer front and center, and make it super clear what problem you’re solving. You might want a hero section with a strong headline, a brief description, and a button that leads to a booking page or contact form.
For eCommerce Brands:
Your layout should highlight your product with high-quality images, a short but punchy description, and a standout CTA—think “Buy Now” or “Get 20% Off.”
Action step:
To make things even easier, we’re offering our proven landing page template as a gift. You can grab these, customize them to match your brand, and have a high-converting layout ready in minutes! 👇
Craft a compelling headline and subheadline (10 minutes)
A good headline grabs attention, sparks interest, and clearly communicates the value of what you’re offering. Don’t overthink it! Clarity beats cleverness every time.
The subheadline is your chance to give a little more detail and reinforce why your offer is valuable. It should support your headline without overwhelming your visitors. Keep it short, direct, and focused on the benefits.
Action step:
Take a few minutes to brainstorm a headline and subheadline for your landing page. If you’re stuck, ask yourself: What does my audience want most? How can I deliver that in the clearest way possible?
Need inspo? 💡 Headline: “Ready to Scale Your Business?” / Subheadline: “Get personalized strategies and expert support through 1:1 coaching.”
Write concise and benefit-focused copy (10 minutes)
Remember, people don’t have a lot of time or patience, so keep it concise and focused on the benefits. Your visitors should be able to quickly scan your page and understand exactly what you’re offering… and, more importantly, why it matters to them.
Here’s the golden rule: Talk less about what you do and more about what they get.
Action step:
Take 10 minutes to write benefit-driven copy for your landing page. Use bullet points to keep it easy to read and make sure each benefit stands out.
Focus on your reader’s pain points. What are they struggling with, and how does your offer solve that problem? The more you speak directly to their needs, the more likely they are to take action.
Add eye-catching visuals (10 minutes)
We’re talking images, videos, or graphics that catch the eye and support your message. People process visuals faster than text, so this is your chance to make an impression.
But here’s the key: visuals should enhance your page, not distract from the main goal. Keep them clean, professional, and relevant to your offer.
If you’re a service provider, make sure you include a high-quality headshot of yourself, people are more likely to trust and connect with a face behind the service.
If you’re an ecommerce brand, add high-quality product and lifestyle images. You might also consider a short demo video or GIF that highlights key features.
Action step:
Spend 10 minutes adding visuals to your landing page. If you don’t have professional images or videos yet, don’t stress—use placeholders for now or opt for high-quality stock images (Unsplash and Pexels are great resources).
BUT! ⚠️ Make sure the visuals you choose aren’t too large or slow down your page load time. A slow-loading page can kill conversions, so always balance quality with speed. You can use TinyPNg or ImageOptim to reduce file sizes without sacrificing too much quality.
Create a strong call-to-action (10 minutes)
Your CTA is what gets people to actually take the step you want them to take, whether it’s signing up for your newsletter, booking a consultation, or making a purchase.
Your CTA should be clear, direct, and impossible to miss. This is not the time to be vague or subtle. Tell your visitors exactly what they’ll get when they click that button.
Service providers, remember to use action-oriented language like “Schedule Your Free Call,” “Get My Free Guide,” or “Join the Waitlist.”
E-commerce brands try to drive urgency and action with CTAs like “Shop Now,” “Claim Your 20% Off,” or “Get Your Holiday Deal.” The idea is to encourage immediate action.
Action step:
Take a few minutes to write your CTA. Use a button that contrasts with the rest of the page (a bright color usually works well) and place it strategically, at least at the top of the page and again near the end.
People often need to see the CTA more than once, so don’t be shy about repeating it. Place a button at the top, one in the middle (if you have more content), and again at the bottom of your page.
Optimize for mobile and speed (5 minutes)
Half of web traffic comes from mobile, and a slow-loading page can kill conversions. You don’t want all your hard work to go to waste because the page doesn’t load fast enough or looks clunky on a phone.
Check that your text isn’t too small, your CTA buttons are easy to tap, and your images resize properly. Most landing page builders will give you a mobile preview option, so use it!
Make sure everything loads quickly by compressing your images (refer back to the image compressors we talked about earlier) and keeping your design lightweight.
Action steps:
Test your landing page on mobile. Pull it up on your phone and see how it looks. Is it easy to read and navigate? Are the CTA buttons working? You can also use tools like Google PageSpeed Insights or GTmetrix to test how fast your page loads. If it’s slow, remove any unnecessary elements or further compress your images.
Test and publish (5 minutes)
Now it’s time to double-check that everything works as it should before you hit publish. This step might feel simple, but it’s crucial. Broken links or a missing CTA can ruin all the effort you’ve put in.
Test everything! Click on every link, fill out every form, and double-check that your CTAs are working. It’s a quick step but essential to making sure your landing page is ready to convert.
Action steps:
Spend 5 minutes testing your landing page. Here’s what to look for:
- Do your CTA buttons work?
- Are the forms (if any) properly connected to your email or CRM?
- Is the mobile version looking sharp?
- Are there any broken links or missing images?
Once everything checks out, you’re ready to hit publish!
Whoot whoot! Now, let’s optimize!
Congrats! Your landing page is live, but here’s where the real magic happens: continuous optimization.
Once you’ve published your landing page, A/B testing (or split testing) is your best friend. This involves testing different versions of the same page to see which elements perform best. For example:
- Headlines: Test two variations to see which grabs attention more.
- CTA Buttons: Try different colors, wording, or placements to find what drives the most clicks.
- Images: Experiment with different visuals to see what resonates with your audience.
You don’t need to test everything at once—start with one change at a time to understand what works.
You can also use tools Google Analytics and Hotjar can give you a ton of valuable insights. Google Analytics helps track visitor behavior—how long they stay on your page, where they drop off, and which buttons get the most clicks. This data will guide you on what needs to be optimized.
Hotjar, on the other hand, offers heatmaps and session recordings. These show exactly where people are clicking, how far they’re scrolling, and what elements they’re interacting with. If you notice people aren’t reaching your CTA, it might be a sign that your page needs restructuring.
And, please, please, please, remember that landing pages aren’t a “set it and forget it” tool. The most successful pages are constantly refined. Try running tests for at least a week or until you’ve gathered enough data to see clear trends. And don’t be afraid to experiment, small tweaks often make a huge difference!
Now you’ve got the tools, the strategy, and the insights to keep improving and driving conversions like a pro. If you try this, don’t forget to tag @geriemedia so we can see how it looks! ✨
PD: Want us to take care of the design for you? We got you! Inquire about our web design services and let our team set you up for success.
