Why Email Marketing Is a Must-Have for Any Business

Rear view at woman writing email on laptop at home

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Welcome to the world of email marketing, the digital marketing strategy that’s quietly driven ROI and enhanced customer relationships since the dawn of the internet era! 

Email marketing is a bit like a good coffee: essential, dependable, and, when done right, the perfect way to start your day! ☕️Whether you’re a small business owner or heading a large corporation, email marketing can significantly influence your success story.  

But what exactly is email marketing, and why should it be part of your business strategy? Buckle up as we dive into the fascinating realm of emails and explore how they can help you connect with your audience on a whole new level.

What is Email Marketing?

Email is like a VIP pass to your customer’s attention. 🎟️ No algorithms to battle. You can chat, share the latest news, or give them helpful content in their inbox. It’s like meeting a friend for coffee, only digital.

And the cherry on top? Your audience has rolled out the red carpet and invited you in! That’s right. Those who’ve signed up for your emails are interested in YOU. They’ve welcomed you to their inbox, meaning they’re more likely to take the action you want.

Why is Email Marketing Useful?

Whether you’re a small local business or a global conglomerate, email marketing is a powerful tool that shouldn’t be overlooked. Here’s why it’s a worthwhile investment:

  • Broad Reach: With nearly everyone having an email, your message can reach millions at a small cost. It’s like shouting from a mountaintop…only less tiring and cheaper.
  • Inspires Actions:  Emails can make your audience do all sorts of things. Click a link, purchase, or even pass your email to a friend. Every action brings them closer to becoming loyal customers.
  • Creates Value: Emails loaded with helpful tips, special offers, or exclusive news make your audience feel like VIPs. And who doesn’t love feeling special?
  • Room for Creativity and Experimentation: Emails let you experiment to your heart’s content. Change the design, play with the subject line, or test different types of content. It’s like a playground for marketers!

So, don’t be fooled by the age of email. In our book, old = gold! 🪙

How to Craft an Epic Email Marketing Strategy?

Launching a killer email campaign needs planning, insight, and clear goals. Here’s how to get the ball rolling.


Choose Your Email Marketing Platform

There are many options with different features. Mailchimp, Flodesk, and Constant Contact are just a few. Most of these come with email templates you can use to get started. Pick one that matches your needs.


Create a Free but Compelling Opt-In

To get people to sign up, you've got to offer something tasty. A free eBook, a discount code, or a sneak peek at new products. Make it irresistible!


Grow Your Email List

Promote your opt-in everywhere - your website, social media, and the moon (okay, maybe not the moon 🌙). Don't forget continuous promotion is critical.


Plan Your Email Type

Think about what your audience will love. Promo emails? Newsletters? Transactional emails? Mix and match based on your goals.


Segment Your Audience

Split your audience into different groups—discount hunters, brand loyalists, newcomers, and those who haven't shopped.


Design Your Emails

Make your emails pretty and readable. Most email providers offer templates you can customize. Don't forget to make them look good on both desktop and mobile!


Perform A/B Tests

Send two slightly different emails to see which performs better. You want to test subject lines, styles, and even content. You'll get insights that will help you optimize future emails.


Track Results

Finally, remember to measure your results. Open, click-through, and conversion rates can help you fine-tune your strategy. Use your analytics to learn who to send targeted emails to, how to reach people at the right time, etc.

If we had to pick three things from this list that are SUPER important, we’d go with segmentation, testing, and analytics. These are your secret sauce to understanding what works and what doesn’t.

Tips to Win the Email Marketing Game

Making the most of email marketing requires some smart strategies and a thoughtful approach. Here are some tips:

  • Quality Over Quantity: It’s better to send fewer, high-quality emails than a ton of meh ones. Always aim for value!
  • Use an Embedded Sign-Up Form: Put a sign-up form on your pages. This can increase sign-ups as it’s easier for visitors.
  • Mobile-Friendly Emails: More people check emails on mobile devices than ever. Make sure yours look great on all screens.
  • Segment Your List: Identify your engaged customers and create a segment for them. Send them targeted messages to increase engagement.
  • Automated Emails: Set up automated emails to save time. Welcome emails, birthday messages, or cart abandonment reminders can boost engagement and conversions.
  • Stick to Your Sign-Up Promise: Be clear about what subscribers can expect when they sign up. And stick to your promise, always! No one likes to sign up for an email about free resources to receive an offer for a paid subscription. The same goes for your email newsletter, keep it on brand. 
  • Follow the Rules: There are certain rules you need to follow to avoid landing in the spam folder. Everything from the length of your subject line, the email marketing tool you’re using, and the email addresses you use to send out emails. 

Why Should I Care About Email Marketing?

Let us break down some more benefits for you:

  • Permission-Based Marketing: When customers subscribe, they’re giving you permission to chat. This means you’re talking to people who are genuinely interested in your offerings.
  • Direct Contact with Prospects: Unlike social media, where your post might get lost, an email stays in the inbox until your customer decides what to do.
  • Personalized Content: You can tailor content for each group with email marketing. Personalizing emails is a great way to connect with your audience and yield higher conversions. 
  • Measurable Impact: You can track everything in email marketing. This lets you adjust your strategy for better results.
  • High return on investment (ROI): Email marketing offers a high return on investment. In fact, according to a study, for every $1 spent, the average return is $36!
  • High Customer Retention Rate: Regular engagement through email can nurture relationships and encourage customer loyalty.

Ready to Try It?

Like perfecting the art of the at-home cappuccino, email marketing needs time, patience, and tests. 

At Gerie Media, we’re all about helping you maximize digital opportunities like email marketing. So, if you need help creating an amazing email marketing strategy, we’re just a chat away! 💬 

Let’s create some email magic together, shall we? ✨

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